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Finally, someone to lead your marketing.
FRACTIONAL CMO AND MARKETING TEAM
You know it matters. You just haven't had the right person to own it.
So you weigh your options.
Hire someone? A junior hire doesn't lighten the load. It adds a person to manage, on top of the vendors you'll still need.
Bring in an agency? Sometimes the right call, but a big commitment, and not always the day-to-day partner you want.
There's a better way. A seasoned leader who just handles it.
with your marketing?
feeling stuck
I've spent about 15 years in marketing, leading teams in-house and doing the work on the agency side. I started Lot 25 because I kept meeting owners who needed a real marketing leader, just not a whole new hire to manage or a big agency commitment.
So I built the in-between. You get me, a seasoned marketing leader, not a rotating cast of account managers. I learn your business, make the plan, and roll up my sleeves to do the work with you.
Your Marketing BFF
Hello, I'm Courtney
hello friend
the plan
We start with a conversation about where your business is and what's really going on with your marketing.
talk
I learn your world and build a plan that fits where you are, not where a template says you should be.
plan
I lead it, do it, and tell you the truth about what's working and what's not.
do
Good marketing doesn't start with tactics. It starts with the goal. We name where you want to go first, then build the plan backward from there. Every step earns its place.
That's it. We keep it simple on purpose.
real results
Built an influencer program for a two-brand restaurant group across 19 locations. 190+ campaigns, 540,000+ views, and 500+ hours of watch time.
Real work. Real results.
Marketing with receipts
1.
Real Work
2.
3.
Landed press for clients in national media, including Garden & Gun, Southern Living, and Robb Report.
Built internship programs for five organizations, placing 80+ marketing interns. Real output at a low cost, with a pipeline that's turned into full-time hires.
A dedicated day or two on-site to build the strategy and playbook your team can run.
the playbook intensive
Vetted interns who get real work done for you, with our supervision, direction, and marketing strategy behind them.
internship placement
Real partnerships that fit your brand, drawn from a network of 1,000+ influencers we know and trust.
influencer campaigns
Your marketing leader and team, without the payroll.
Fractional cmo
work together
ways we can
Grab the one-page framework I use with every client. Name the finish line that matters now (this quarter, this fiscal year, this launch), then work backward to the moves that actually get you there. No guesswork, no fluff.
Begin at the end
A FREE STARTING POINT
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Let's begin at the end.
EVERY GOOD PLAN STARTS SOMEWHERE
Tell me where you want your business to go. We'll build the plan to get you there. No hard sell, no pressure, just a good conversation.
